Our ad serving platform supports JPG, GIF, Flash and a variety of other rich media file formats. Rich media file formats supported include SWF, HTML, EyeBlaster, Unicast, Eyewonder, Pointroll, Klipmart, and Motif.

Flash Requirements

• Flash should be exported as version 4.0 or higher


• Max file size is 100K


• File must be clicktag compatible per the Adobe / Macromedia Flash standard


• Requires up to 5 business days to review and ensure that the ad is displayed properly and clicks are counted accurately through our ad server
  


• Audio must be user-initiated


• Three loop max restriction


• Click-through URL must open in a new window


• Your Flash ad must be clicktag compatible to run on our network. The clicktag must be hard-coded into the Flash ad before the ad is compiled into a SWF file. More detailed guidelines are provided by Adobe. The ad must have the following code included in its action for each clickable area of the ad:
  

  
  on (release) {
  if (clickTAG.substr(0,5) == "http:") {
  getURL(clickTAG, "_blank");
  }
  }

Video and Expandable Requirements

• Initial File Size: 30K, 70k per panel


• Audio Initation: User Click


• Expand Initiation: User Click or Roll Over


• Contract Initiation: User Roll Off


• Direction of Expansion 728x90 : Down


• Direction of Expansion 160x600 : Left


• Direction of Expansion 300x250 : Down or Up


• Max Expand Size 728x90: 728x225


• Max Expand Size 160x600: 320x600


• Max Expand Size 300x250: 500x500


• Close Button & Controls: Required, top right


• Animation Length: 15 seconds


• Looping: 3 loops max


• Max Uninitiated Video Length: Up to 30 seconds


• Expandable Hotspot Limitations: 33% of ad

HTML Requirements

• Max file size for the HTML file is 100K


• File format can either be HTML or TXT


• For ad code from another ad server, file must be third party click tracking enabled


• Requires up to 5 business days to review and ensure that the ad is displayed properly and clicks are counted accurately through our ad server


• Audio must be user-initiated


• IFRAME/JavaScript tags are accepted for third-party serving


• Three loop max restriction


• Click-through URL must open in a new window

Please note that any ad that has an expanding frame, including pop-ups and interstitials, are not currently supported.